TRAPOOLA
UX REDESIGN & FULL VISUAL BRANDING
Project Concept Label
UI/UX, Figma, Brand Design
Project Type
Complete Website Redesign & Rebrand for a Travel Startup
PROBLEM: Trapoola is a travel platform helping users discover personalized itineraries. Their existing website and brand identity were outdated and inconsistent, making it hard for users to engage and trust the platform. The company needed a refreshed logo, color palette, and full website redesign to better reflect its modern, adventurous spirit. SOLUTION: Developed a new logo, visual identity, and redesigned website to improve usability, engagement, and brand perception.
DESIGNING METHOD
Brand Discovery & Research Researched target audience, competitor brands, and travel/tech trends. Defined brand personality, tone, and visual direction. Logo & Visual Identity Designed a new logo reflecting Trapoola’s adventurous, playful, and user-friendly identity. Developed a color scheme, typography system, and iconography for consistency across web and social media.
UX & Website Redesign Audited existing site and identified friction points. Created wireframes and prototypes to improve navigation, content hierarchy, and itinerary discovery. Visual Implementation & Handoff Designed high-fidelity mockups with the new brand applied. Delivered assets and style guides to ensure the marketing and development teams could implement the redesign consistently.
RESULTS & TAKEAWAYS
Delivered a cohesive brand identity with a modern logo, refreshed color palette, and scalable graphics system. Redesigned website increased itinerary inquiries and improved overall user engagement. Provided Trapoola with a flexible system for future campaigns and platform growth. KEY LEARNINGS: End-to-end branding requires balancing visual creativity with functional UX. Startups benefit from scalable, flexible design systems. Iteration and feedback are essential for aligning brand identity with user expectations.
