LET'S TALK! COUNSELING
Social Media Refresh & Brand Strategy Consulting
Project Concept Label
Branding, Social Media, Graphics
Project Type
PROBLEM
Let’s Talk! Counseling is a mental health brand seeking to expand its social media reach and audience engagement. Their channels lacked cohesion, branded storytelling, and a strategy to reach new audiences effectively. They also needed guidance on trends, content strategy, and digital growth opportunities.
MY ROLE & PROCESS
As a Freelance Brand & Social Media Consultant, I conducted marketing research, designed branded social content, developed templates and graphics, and created a pitch deck to guide strategy and growth.
MARKETING RESEARCH & TREND ANALYSIS Analyzed social media trends in mental health and wellness. Identified content gaps, competitor strategies, and opportunities for engagement. BRAND ALIGNMENT & CONTENT DESIGN Developed visual systems, templates, and layouts for posts, reels, and digital campaigns. Ensured all content communicated brand messaging effectively and consistently. PITCH DECK & STRATEGIC RECOMMENDATIONS Created a deck to summarize findings, trends, and actionable strategies for social growth. Guided the client on content planning, audience targeting, and campaign execution. IMPLEMENTATION & MONITORING Rolled out content across Instagram and TikTok. Tracked engagement and reach to refine designs and strategy iteratively.
RESULTS
Over the past 90 days, the branded social content I designed achieved 1,780+ views, an increase of 4,650% compared to previous posts. Engagement included 51 interactions, with the majority coming from both followers and non-followers, demonstrating that the new content not only reached the existing audience but also expanded visibility to new users. The redesign and strategic approach delivered a cohesive brand identity across Instagram and TikTok, empowering the client to maintain consistent, engaging content. KEY LEARNINGS: By combining research, design, and consulting, I was able to create measurable business impact. Developing templates and flexible content systems streamlined workflow while maintaining brand consistency. Using data-driven insights allowed for iteration and guided the client’s decision-making effectively.
